Sony PlayStation Campaign

Explore my creative approach and strategic solutions.

Brand Key

Core values and personality traits that define the PlayStation brand

Benefits / Reasons to Believe / Discriminator

Unique benefits and compelling reasons why PlayStation stands out as the top choice for gamers seeking relaxation.

Persona #1

Here is an example of our female target audience.

Persona #2

Here is an example of our male target audience.

Client Brief

Sony's directive to create a dynamic marketing campaign targeting the working class.

Journey Map

Stages of awareness, consideration, and decision, as Alex transitions from PC fatigue to discovering PlayStation's appeal.

SMART Goals

Here is our SMART goals that aim to increase PS5 sales by 15% within the target group, enhance brand engagement, and elevate PlayStation’s market share.

Creative Brief

Designed to highlight PlayStation as a stress-free gaming console that offers a true mental escape.

Get / Who / To / By

Statement saying what I will accomplish with this campaign

Campaign Name

"Leave Stress at Your Desk" ensures the campaign's focus on PlayStation as the ultimate escape from work and daily stresses.

Campaign Benefits

PlayStation's seamless gaming experience, exclusive titles, and its role in promoting relaxation.

Campaign Applications

Analyze the anticipated outcomes, including increased sales, heightened brand awareness, and a stronger emotional connection with the target audience.